Ejuice Connect
Here are the top nail innovations that companies will be exhibiting in Bologna from March 17-20 2023.
1. Verdant Spring
Look no further than Kinetics’ Reverie collection, which is available for Spring 2023. The Latvian brand’s collection was designed to strike a balance between reality and dreams. Reverie is a collection of pastels, bold colors and nature-inspired shades. The collection comes in Solargel and Shield Gel Polish.
2. Paint Perfection
Luca Gonzini, Fedua’s founder, knows a lot about paint. It’s in his blood. Gonzini, who grew up in his family’s paint business Colorificio Gonzini, Bottacino decided to forge his own path and launch nail brand Fedua following an inspiring trip through the colors of Morocco. The brand began with Gel Effect nail varnish, but now also offers Gummy Semi-Builder, Acrygel Build Pro, Gel Polish, and skin care products that feature the colors and ingredients from Morocco. fedua.com
3. Nail Art Know How
Clarissa, the Italian beauty brand, has finally found a match for decorative nails. The company is known for its decorative and gel nail products. Clarissa has a wide range of nail art products, including stamping plates and gels. They also have foils, gems or pearls. The brand has also developed a new nail and hand scent, Nail Mist. It comes in six different scents, including Magnolia and Neroli & Rose. clarissacosmetics.com
4. Nail Plate Repair
Nail care and nail health are often neglected in favor of nail art and nail color. Nailover B.E.B., an Italian nail company, is not like that. Cosmetici has launched Unica Repair, its latest launch. Unica Repair is a heat-protective adhesive accelerator that can be applied to all nail types. It improves the nail structure from the very first application. Unica Repair can reconstruct damaged fibres. In tests, after the third application, the damaged nails are stronger and healthier. The burning sensation that occurs during the polymerization process of hybrid gels, semi-permanent or gels is almost gone. bebcosmetici.it
5. Evolved acrylic
Innovation is difficult to find when it comes to acrylic but is very important. Thuya, a Spanish nail company with 30 years of experience in the industry, reinvented acrylic to solve many professional needs. Acrylic Premium is a three-phase product that dries to ease the construction process. It is flexible and easy to mold due to its rubbery nature. The powder is made in micro grains, which facilitates the fusion of the powder with the sculpting fluid. In addition to the 9 other shades, Acrylic Premium now comes in Milky, to satisfy the “bathmilk” trend, and Peach Cover, to repair bitten nails and do an inverted French mani, as well as monocolor. thuya.com
6. Worldwide Distribution
Worldwide Beauty Distribution Group, which started in the Netherlands as Beauty Company back in 1993, is one of the leading professional wholesalers in Europe for hand and nail products. The group, which includes Beauty Company and three other companies, Beauty Factory, Duvado Beauty Systems, and Provecho Beauty, also has professional brands such as BO.SYSTEMS and BO.Nail. It also manufactures private label products under the Your Logo brand. It also distributes American International Industries brands in Europe, resulting in a portfolio that’s hard to beat. wwbdgroup.com
7. Nail Health
Elmien Scholtz’s goal when she started Bio Sculpture, in South Africa, in 1988 was to promote health. This included the environment as well as the nails. Scholtz wanted to create a nail business that would not only beautify nails, but also maintain the nail matrix while being environmentally responsible. She has achieved this in over 30 years, and now her products are available in 40 countries around the world. The company began with Biogel, which was the first soak-off system available in a jar. Today, it designs, develops manufactures and sells a full range of professional nail care, body and cosmetic products, including Evo Ethos Gemini and Bio-Olygel. These lines are always designed with the health of the nails in mind, and often contain ingredients that moisturize and strengthen them. The company manufactures products that have self-supporting water storage systems, natural lighting, and regulated ventilation. biosculpture.com
8. Toasty Shades
Michael Reyzis, a chemist, was asked by Zoya to develop a natural nail polish that would last for a long time. The pair expanded Art of Beauty, adding brands like Zoya and Qtica to the portfolio. Zoya, a nail lacquer company, recently launched its Toasty collection. The collection includes six shades designed to be everyday shades to transition clients from winter to spring. artofbeauty.com
9. Extending the Term
Apres Nail revolutionized nail industry in 2015 with Gel-X. Their soft-gel, full-coverage nail extension system allows for nail professionals to offer both durability and length, all within a soak-off application. Gel-X is a versatile and fast extension service, unlike traditional acrylic and hard gel. It provides the wearer with unparalleled flexibility and lightness. Gel-X has recently been made more inclusive with half sizes 4.5, 5.5, and 6.5. This makes tip sizing, and pre, easier and faster. The company also added a thinner free edge and a thicker base.
10. Fado Tribute
INOCOS, a Portuguese brand known for its innovation, originality and color diversity, recently paid tribute to its homeland with its Ah! collection. Fadista. This collection of nail lacquers and nail glitters pays homage to the Portuguese tradition of “fado,” which is a melancholic type of music that’s based on life’s realities. Ah! Fadista colors are blush, red, maroon and purple to give lips and tips a romantic look. inocos.com
